In our fractured listening environment, how do artists gain and retain notice? Artists spend their summers logging long miles on the endless festival circuit, but their inclusion in a bout of corporate synergy can sustain them like a monk with a bushel full of nettles.
Like Converse's "Three Artist.One Song" project, which does what it says, then hosts an event of further promotion. Plus, now I know what shoes to buy.
Does this sully artistic integrity? Who cares if the song is good.
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