Converse - All Summer (Corporate Synergy!)

In our fractured listening environment, how do artists gain and retain notice? Artists spend their summers logging long miles on the endless festival circuit, but their inclusion in a bout of corporate synergy can sustain them like a monk with a bushel full of nettles.

Like Converse's "Three Artist.One Song" project, which does what it says, then hosts an event of further promotion. Plus, now I know what shoes to buy.

Does this sully artistic integrity? Who cares if the song is good.